TrustAtlantic Bank Names Ulanguzi Creative Strategies Its Agency of Record

Ulanguzi To Market Rapidly Growing Bank

RALEIGH, N.C. (September 16, 2008) TrustAtlantic Bank, a Raleigh-based, high growth bank institution known for its mid-market business services, recently announced the selection of Ulanguzi Creative Strategies as its marketing agency of record. TrustAtlantic offers customers the personal attention of a community bank combined with the financial expertise, services and resources typically found only at larger institutions. Ulanguzi was selected for its keen insight into the bank's goals for catering to mid-market businesses, professionals and other individuals who desire personal attention and value-added services.

James A. Beck, TrustAtlantic Bank's President and CEO, states, "We chose Ulanguzi for its understanding of our commitment to customers and personalized service, and because they offered valuable insight on how to quickly strengthen our customer base. This is a team that is intelligent, fast, forward-thinking, involved at every level, and, we feel, the right fit for our marketing future."

Dylan Bost, Managing Partner at Ulanguzi, adds, "We are thrilled to be working with TrustAtlantic. This is a bank that is filling a valuable niche in the Triangle area, that values the relationships formed with their customers. We look forward to helping TrustAtlantic broaden their customer base and showing people that even in today's climate, there is still a bank that values one-on-one communication and partnering with you to achieve your goals."

Kenneth Penkowski, Ulanguzi Partner and Creative Director, notes, "TrustAtlantic Bank offers high quality banking to an underserved market, meeting a balance between sophisticated financial services and a customer-intimate approach. Ulanguzi serves its clients in the same way, giving us the ability to understand TrustAtlantic's markets with a great deal of authenticity."

After just one year of operations, TrustAtlantic Bank recently surpassed $200 million in assets. The bank currently has five branches in North Carolina—two in Raleigh, two in Greenville and one in Cary—and plans intelligent expansion over the next five years.

About Ulanguzi:

Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organization's marketing, communications, advertising and design challenges. Ulanguzi Creative Strategies employs clear-thinking, strategic planning and on-target creative solutions to propel companies confidently through the battle zones that face businesses every day. To contact Ulanguzi, call 919.899.3835 or visit www.ulanguzi.com.

About TrustAtlantic Bank:

Headquartered in Raleigh, North Carolina, TrustAtlantic Bank is the wholly owned subsidiary of TrustAtlantic Financial Corporation. The bank's primary competitive focus is to build broad financial relationships with mid-market businesses and their owners, professionals and other individuals who desire value-added service. The bank operates two banking offices in Greenville, two in Raleigh, and one in Cary and anticipates opening additional branch offices in the greater Raleigh-Cary metro areas as well as Greenville in the coming years. To find out more, visit www.TrustAtlantic.com.

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