Ulanguzi Helps VIR Launch New Resort Concept

Raleigh agency provides comprehensive brand identity to Virginia International Raceway

RALEIGH, N.C. (January 12, 2010) -  As Virginia International Raceway celebrates its 10th anniversary,  Ulanguzi Creative Strategies is proud to announce the launch of VIR's new motorsport resort concept, VIR Resort, including a new identity system and the website, www.ExperienceVIR.com. Ulanguzi and VIR worked together to conceptualize a new motorsport-themed resort, with creative that solidified the VIR Resort brand to complement the well-recognized on-track brand.

"The VIR Resort brand continues to evolve as a place where professional race teams, amateur enthusiasts and recreational adventurers come to step into the world of motorsports," remarks Sandie Marshall, Director of Lodging and Hospitality for VIR Resort. "Ulanguzi has helped us focus and communicate our passion and the accessibility of motorports at VIR to a wider audience through an inspiring and poignant VIR Resort brand."

Included in the launch is a primary resort logo that captures the excitement of motorsports, the rolling hills of VIR and the first-class amenities at the resort, with a succession of logos for amenities and activities. The new website, www.ExperienceVIR.com, encapsulates the inspiration behind the resort, excitement and adventure. The new identity is also being extended into several advertising channels promoting membership, ownership opportunities and corporate/group activities. Throughout the 2010 racing season, there will be additional on-property exposure.

"Working with a client as dedicated and energetic as VIR has inspired our entire team to take the quality, beauty and excitement of VIR Resort and translate that into a memorable and meaningful graphic and written voice for a broader audience," stated Ulanguzi Executive Brand Director Kenneth Penkowski.

VIR Resort explodes onto the motorsports scene following the famed success of Virginia International Raceway. Track owners Connie Nyholm and Harvey Siegel have taken a historic, but neglected, race track and have transformed it into an internationally recognized motorsport venue. Combining the highest levels of competitive professional motorsports with the camaraderie and fun of amateur enthusiasts, the natural terrain road course has several unique configurations suited to European-style grand prix racing. The newly revamped resort offers luxury amenities, including two hotels, villas and several dining venues open to resort guests and general public, adventures and attraction, like karting, performance driving courses, skeet shooting for an adrenalin-packed getaway, and access to two full golf courses, equestrian facilities and spa services for a tranquil escape from the ordinary.

ABOUT ULANGUZI CREATIVE STRATEGIES

Founded in 2001, Ulanguzi Creative Strategies, a Raleigh based design agency, brings together a talented group of marketing and advertising strategic thinkers and skilled designers and programmers from all parts of the country. Swahili for "spirit of revolutionary success," ulanguzi is the approach that is applied to solving an organizations marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning and on-target creative solutions that propel companies confidently through the battle zones that face businesses every day. To participate in the revolution, call 919.899.3835 or visit Ulanguzi on the Web at www.ulanguzi.com.

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